Here's How you Can Add $500K–$2M in Annual Revenue by Installing a Sales Operating System That Gets Your Team Closing Consistently in 90 Days
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EARNINGS & INCOME DISCLAIMER:
All testimonials on this page are from real clients. The results shown are averages and do not guarantee similar outcomes. Case studies show average results, not guarantees. Individual results vary due to factors like effort, and market conditions.
How John Took Division 7 From Zero To Hero
John leveraged STG’s Baseline Selling™ framework to transform Division 7’s sales culture. What began as fragmented efforts became a structured, accountable system. The result? A business that runs on confidence and consistency—turning them “from zero to hero.”
Background:
Division 7 Roofing, led by John Kiesel, operates in the roofing and construction technology space. Before engaging with STG, their sales efforts lacked structure, predictability, and a scalable system for growth. Like many contractors, they relied on ad hoc sales strategies and lacked consistent performance metrics. Frustrated by stagnant growth and reactive management, John sought a proven approach tailored to their industry. STG’s trade-specific system, in-person support, and transformation-focused methodology attracted his attention as a credible and industry-savvy partner.
Challenges & Goals:
Before working with STG, Division 7 struggled with fragmented sales processes and inconsistent outcomes. There was no standardized selling framework, leading to unpredictable results across the team. John’s goal was to create a repeatable, performance-driven system that could drive predictable growth, empower the sales team, and reduce reliance on leadership to close deals. These goals mirrored industry-wide issues: lack of accountability, unclear metrics, and plateaued performance that many growing contractors face.
Process & Strategy:
STG implemented its proprietary Sales Operating System using the Baseline Selling™ methodology. John and his team engaged with a structured video training series that simplified complex sales behaviors into digestible, actionable steps. The process included deep analysis of their sales structure and selling competencies, followed by immersive in-person workshops and ongoing virtual coaching. This created team-wide buy-in, behavioral accountability, and consistent application of the system. As a result, Division 7 evolved from reactive selling to a proactive, strategy-driven operation.
Results:
John credited STG with taking Division 7 “from zero to hero.” The system created a measurable transformation in how the team operated, adding clarity and confidence across the board. The simplicity and emotional resonance of the video series created immediate engagement and cultural momentum. The program not only upgraded their skillset but fundamentally changed how the business approached sales.
How Jake Drove 50% Annual Growth With A Scalable Sales System
Jake and Ace Roofing partnered with STG to create a repeatable, growth-driven sales culture. With weekly coaching and systemized training, his team saw nearly 50% year-over-year growth for three years—proving structure scales.
Background:
Jake Magalsky, CEO of Ace Roofing, leads a high-performing, $15M+ roofing company with a large sales team. Prior to working with STG, the company lacked a unified sales training framework. Despite success, growth was capped by inconsistencies in rep performance and an absence of systematized coaching. Seeking to scale effectively while maintaining high standards, Jake turned to STG for a solution grounded in industry experience and tailored coaching.
Challenges & Goals:
Ace Roofing faced common mid-market sales pains: varying rep skill levels, lack of ongoing structured training, and no cohesive coaching strategy. Their sales results were good but lacked the repeatability and scalability Jake wanted. STG’s outcome-based model aligned perfectly with Jake’s goals: equipping the sales team with a common language, increasing accountability, and growing revenues consistently without burning out leadership.
Process & Strategy:
STG introduced the Baseline Selling™ process company-wide, creating a shared framework and vocabulary. The rollout included virtual and in-person coaching, LMS access, and continuous reinforcement through weekly calls. Using the Sales Builder and Platinum Coaching models, Jake’s team gained visibility into performance gaps, tailored development plans, and clear accountability metrics. The transformation was driven by data, not guesswork, allowing the leadership team to empower reps rather than manage chaos.
Results:
Jake reported that Ace Roofing experienced nearly 50% year-over-year growth for three consecutive years—a direct result of installing STG’s systems. The ongoing coaching, cultural buy-in, and repeatable structure allowed the company to operate like a larger, more mature sales organization without sacrificing agility.
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CLIENT Success Stories
Hear What Our Clients Are Saying
EARNINGS & INCOME DISCLAIMER:
All testimonials on this page are from real clients. The results shown are averages and do not guarantee similar outcomes. Case studies show average results, not guarantees. Individual results vary due to factors like effort, and market conditions.
How Joseph Grew Sales From $3M to $13M With STG
Joseph led Greenwood from $3M to $13M in service sales with STG’s systems. By unifying leadership and creating a collaborative, coached culture, they turned siloed efforts into a nationally recognized success story—topping $200M company-wide in 2022.
Background:
Greenwood Roof Services, a division of Greenwood Industries based in Boston, provides commercial roofing services with a sharp focus on scalable service operations. In 2018, their service division generated roughly $3 million. Despite industry experience, they lacked a consistent performance structure and collaborative sales framework. Seeking to improve sales results and foster a high-performance culture across multiple teams, Joseph turned to STG for its domain-specific systems and long-term coaching support.
Challenges & Goals:
Greenwood's sales efforts were hampered by a lack of unified processes and siloed team communication. Without a consistent coaching platform or national peer engagement, growth felt incremental and difficult to sustain. Joseph’s vision was to scale their service division with a performance-driven team, increase collaboration, and implement a system that could keep pace with evolving industry dynamics.
Process & Strategy:
STG brought Greenwood into its performance ecosystem by implementing a multi-tiered strategy: baseline sales process training, peer group collaboration, and ongoing leadership coaching. The structure helped unify project managers, reps, and executives under one sales philosophy. STG’s “coaching the coach” methodology empowered Joseph’s management team to lead proactively, foster team resilience, and consistently extract lessons from both wins and losses.
Results:
Under STG’s guidance, Greenwood Roof Services skyrocketed from $3 million in 2018 to approximately $13 million in service sales by the end of 2022. The broader Greenwood Industries topped $200 million. Joseph credits STG not only with performance improvement but with cultivating a culture of accountability, adaptability, and national peer support.
How Jen Transformed Roofing Utah Into Retail Power
Jen partnered with STG to shift from insurance-based sales to a high-quality retail model. Through targeted coaching and proven systems, her team now thrives in a more scalable, predictable sales environment that aligns with long-term business goals.
Background:
Jen Silver, president of Roofing Utah, led a company initially focused on insurance-based roofing work. While successful, the insurance model limited scalability and predictability. Jen wanted to evolve into a retail sales model, which required a complete mindset and process shift for her sales team. She sought expert guidance from STG, whose retail-centric frameworks and construction-specific insights aligned perfectly with her vision.
Challenges & Goals:
Transitioning from an insurance proceeds model to retail presented major hurdles—sales team adaptation, process development, and mindset shifts. Jen needed not just a new system, but cultural buy-in across her organization. Her goal was to develop a high-quality sales organization capable of thriving in a retail setting with consistent, process-driven success.
Process & Strategy:
STG introduced Roofing Utah to the Baseline Selling™ framework and began tailored coaching to support the retail transition. Through immersive workshops, LMS-driven training, and leadership development, Jen and her team adopted STG’s sales structure and internal accountability systems. The transformation involved retraining her team’s approach to value-based selling and instilling new sales habits aligned with retail metrics.
Results:
STG played a pivotal role in Roofing Utah’s evolution into a retail-centric operation. Jen now leads a team aligned with high-performance retail selling, equipped with the tools and confidence to scale without relying on insurance-driven cycles. The new model has opened doors for growth, team development, and operational clarity.
